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Time Warner Cable Marketing Plan: Time Warner Cable 2 February Running head: Uchenna Nwabueze August 30, Abstract The marketing plan for Time Warner Cable reviews the market conditions, including emerging technologies and competitors and provides a marketing plan with focus on maintaining current customers and adding new commercial customers by focusing on cloud offerings, teleconferencing and telemedicine.
Pay-for-TV provider customer service levels have never been satisfactory and recent price increases have left consumers looking for alternative options Goldman, Time Warner will introduce ala-carte cable pricing, allowing the consumer to choose specific stations based on their personal preferences.
Time Warner will replace the reduced profits of ala-carte cable pricing by backhauling, for commercial applications including, teleconferencing, telemedicine and cloud computing.
Time Warner Cable will also focus on improving customer service levels by narrowing service windows and offering a bonus plan for technicians, based on first time repair yield and customer feedback. Time Warner has invested heavily to create robust, technologically sound high definition transmission networks strategically focused on five geographic regions within the United States.
Time Warner Cable offers consumer pay-for-TV options including; Home Box Office, cable telephone service and internet broadband service. TWC serves more than fourteen million customers with video, high-speed internet and home phone services. Time Warner Cable also offers phone, internet, ethernet and cable television to businesses of varying sizes.
Market Overview The cable television market is one sector of the pay-for-TV market. Pay-for-TV is found in ninety percent of homes, in the United States, costing an average of seventy-one dollars monthly Goldman, The cable television market is experiencing fierce competition from satellite carriers, fiber optic providers and emerging technologies.
Cable has enjoyed more longevity than fiber optic or satellite, but customers remember the days when outages were a common occurrence. Cable service levels are extremely low with an overall customer satisfaction of fifty-nine on a scale of one hundred, lower than even the airline industry Yao,p.
Cable service stories are riddled with complaints of technicians unable to complete repairs, extremely wide service appointment windows, technicians who never show and technicians with bad attitudes. Consumers indicate the rising cost of pay-for-TV options, the emerging on-demand internet video options, and the current overall economic situation as the reason for the expected shift from pay-for-TV services.
The Competition The pay-for-TV market has four major players which include: The overall cable industry has lost five million customers between and to fiber optic and satellite solutions Yao,p.
The emerging technology of internet protocol technology IPTV is the most recent competitor, targeting the pay-for-TV customer base. Phone companies or telcos have entered the competition using fiber optics and IPTV to allow video streaming.
Telephone companies, now called telcos, are spending billions on fiber optic installations to support IPTV technology. The technology will offer remote areas, currently untouched by cablevision, but penetrated by satellite, a pay-for-TV option. While the cable industry certainly has a customer service challenge, satellite providers do not fare well in satisfying customers either.
Customer complaints generally focused on extremely high cancellation fees, promotional rates that skyrocket, after an introductory period, and quality or service levels of third party satellite vendors. Satellite dishes are also banned by some housing associations for aesthetic reasons. Description of Product or Service Time Warner offers exceptional broadband, internet and phone service with extremely limited service interruptions thanks to recent investments in technology and fiber optic networks.
Access to popular networks like Disney has created tension between Time Warner Cable and the consumer during contract negotiations. The popular networks are beginning to negotiate charges if Time Warner Cable wants to continue showing their product. The consumer loses, because rates increase to cover this increased operating expense.Jul 03, · Need to write a 30 60 90 day business plan for a sales interview.
Have been out of work for a couple of years, but have 20 years experience in the 4/5. May 29, · Time Warner Cable offers its customers a home security solution called Intelligent Home.
This solution provides 24/7 professional monitoring and fire protection for $ per month. Optional equipment packages that include home automation, video surveillance, and energy management features can be added to the basic monthly monitoring plan for 1/5(3).
Outbound Sales Supervisor 01/ to 01/ Time Warner Cable Raleigh, NC. Daily coaching and development of Outbound Sales Agents on sales techniques based on the concept of E3. TWC Product & Services specialist with detailed knowledge on following products in multiple markets including the Carolinas, and New York.
We’re happy to announce Oceanic Time Warner Cable ® has merged with Charter Communications to become part of America’s fastest growing TV, Internet and Voice provider. We’re happy to announce Oceanic Time Warner Cable ® has merged with Charter Communications. We’re working hard to complete the transition.
* Limited time offer; subject to change; valid to qualified residential customers who have not subscribed to any services within the previous 30 days and who have no outstanding obligation to Charter. Standard rates apply after yr. 1. Price for TV Select, Internet and home phone is . Time Warner Cable Account Executive Interview Questions.
16 Interview Reviews. Experience 14 Ratings. Experience. Positive. 57 % Neutral. 29 % I interviewed at Time Warner Cable (Dallas, TX) in September You will also be asked to put together a day business attheheels.com: Anonymous Employee.