A critical evaluation of british airways

Ana Thesus Table of Contents 1. The report is carried out by first and foremost; analysing the current internal and external environment of British Airways. Through strategic evaluation several important recommendations that the British Airways can focus upon are suggested. These strategies play an important role in assisting the British Airways to regain lost ground in the current airlines market.

A critical evaluation of british airways

International Marketing of British Airways 1. Introduction The British Airways has gone through different phases in its development. The airline was established in September in a both international and domestic air transport industry. Inthe airline was privatized during a type the airline was almost getting bankrupt as directed by the Labor Government of London.

In addition, it was declared recently as the airline that has reduced the greenhouse gases immensely as well as allowing the passengers to print their online boarding passes. Besides being affected by the Great Recession between andthe airline has recovered and gained market control again.

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British Airways Current Strategies The British Airways has embarked on strategic formulation that is expected to earn the airline a competitive advantage in the market today Michel,p.

Currently, the airline is integration the new technology in the airline industry in mobile and computer accessible databases. Introduction of mobile applications for the business class users of the airline. In addition, the airline is structuring the ability to send and receive text messages during the on-flight hours to the business class customers.

Market Target and Positioning The industry has worked on strategic approach to the market analysis of the airline industry by identifying the target regions.

In addition, the airline has structured a diverse buying preference, identification of the industrial structures and strategies to gain competitive advantage in the competitive business environment.

These factors have been identified and analyzed broadly in the market mix John,p. The differentiated marketing strategy defines the process by which the organization targets varying segments of the market in developing the distinct products in the market or the services with differentiated marketing options for the customers.

The growth strategies in the market refers to the paths the organization maximizes on in growth by focusing on new or existing product in the new or existing market Christoph,p. Political The air control measures security concern has been the main political factor that influences the airline industry since the September 11 attack.

In addition, the air industry is fragile when the issues such terrorism are concerned. In addition, there are a number of regulations that influences the schedule the airline is supposed to have in the running of its activities John,p. It is noted that, the oversea travels require permit and compliance to certain airline standards that the British Airways is subject to.

Furthermore, the security concern is not only important to the government authorities, but the customers require an airline they feel they are secure. This shows the need for compliance with the security standards. Economic The global economic crisis that hit the world between and had great effects on the airline industry.

As the world is recovering from the shock, the economic growth has continued rising.

International Marketing of British Airways – Barbra Dozier's Blog

The fluctuation in the oil prices has also affected the airline industry. In addition, there has been weaknesses in the pound against the Euro. However, the British Airways has encountered high growth even in the harsh economic environment Nigel, et al. Social The British Airways has social impact both the United Kingdom and other regions where the airline operates.

A critical evaluation of british airways

With the population of the Britain being those who are aging, there has also high level of unemployment in the society that has not been experienced before during the Great Recession.British Airways has been in operation since s.

During the start of the World War II, British Airways and Imperial Airlines merged together and started a new subsidiary company British Overseas Airways Corporation (BOAC).

of transforming British Airways into the world’s leading global premium airline. Our investment in our staff, our fleet and Our strategy and objectives our business.

British Airways Strategic Management. Uploaded by. analysing the current internal and external environment of British Airways. Through strategic evaluation several important recommendations that the British Airways can focus upon are suggested. the global economic meltdown has also lead to critical levels of unemployment that has never. British Airways Strategic Management. Uploaded by. analysing the current internal and external environment of British Airways. Through strategic evaluation several important recommendations that the British Airways can focus upon are suggested. the global economic meltdown has also lead to critical levels of unemployment that has never. British Airways business plan is build around the world a Global Premium airline for long haul flight, and to achieve its objectives British Airways has a structure in five factors: Colleagues, Customer, Performance, Excellence and Partnership.

28 British Airways /10 Annual Report and Accounts critical, we will place a special emphasis on developing. British Airways Strategic Management.

International Marketing of British Airways – Barbra Dozier's Blog

Uploaded by. analysing the current internal and external environment of British Airways. Through strategic evaluation several important recommendations that the British Airways can focus upon are suggested.

the global economic meltdown has also lead to critical levels of unemployment that has never. British Airways Plc is an international airline company, carrying more than 33 million passengers worldwide. The company is engaged in managing scheduled passenger and 5/5(1).

Jun 08,  · International Marketing of British Airways. Introduction. The British Airways has gone through different phases in its development. The airline was established in September in a both international and domestic air transport industry. Now that we have a better view on the company’s characteristics, we can develop the two folds of the question, critical evaluation of British Airways HR management and analysis of the fit between the organisation’s human resources and corporate strategies.

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