News story Horizon Scanning Programme: In a tight economic climate, it is more important than ever to have the best possible understanding of the world around us, and how that world is changing, so policy makers can prioritise and adapt effectively. Although a lot of horizon scanning work is already being done in government departments, the Jon Day review recommended that efforts could be more joined up. This will improve efficiency and ensure greater capability in understanding and addressing these issues.
Media scanning[ edit ] Scanning competitor's ads can reveal much about what that competitor believes about marketing and their target market. It might also indicate a new pricing strategy such as penetrationprice discriminationprice skimmingproduct bundlingjoint product pricing, discounts, or loss leaders.
It may also indicate a new promotion strategy such as push, pull, balanced, short term sales generation, long term image creation, informational, comparative, affective, reminder, new creative objectives, new unique selling propositionnew creative concepts, appeals, tone, and themes, or a new advertising agency.
It might also indicate a new distribution strategynew distribution partners, more extensive distribution, more intensive distribution, a change in geographical focus, or exclusive distribution. Similar techniques can be used by observing a competitor's search engine optimization targets and practices.
Other metrics allow for detection of a competitor's success. A competitor's media strategy reveals budget allocation, segmentation and targeting strategyand selectivity and focus. By knowing the competitor's media buy, media selection, frequency, reach, continuity, schedules, and flights, the manager can arrange his own media plan so that they do not coincide.
Other sources of corporate intelligence include trade shows, patent filings, mutual customers, annual reports, and trade associations. Some firms hire competitor intelligence professionals to obtain this information.
The Society of Competitive Intelligence Professionals maintains a listing of individuals who provide these services. The most common sources of new competitors are: There are high profit margins in the industry There is unmet demand insufficient supply in the industry There are no major barriers to entry There is future growth potential Competitive rivalry is not intense Gaining a competitive advantage over existing firms is feasible Dissatisfaction with the existing suppliers.NOCTI, and Nocti Business Solutions (NBS), an NCCRS member since May , is a leading provider of high-quality technical competency assessment products and services for the secondary and post-secondary educational institutions in the United States and around the attheheels.com and NBS services include job and task analysis, standards development, assessment development and .
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HOUSTON, Oct. 1, KBRwyle to Help LIG Nex1 Upgrade Korea's IFF Capability. NEWS PROVIDED BY KBR, Inc.
KBR, Inc. (NYSE: KBR) announced today that it is has signed an exclusive Teaming Agreement to support Korean aerospace and defense company LIG Nex1 in upgrading the Korean military's Identify Friend or Foe (IFF) capability.
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