This type of list, officially called an "unordered list" because the items on that list don't have a particular order as a numbered list might haveis useful when you want to put a list of loosely related things on your web page. This article describes the procedure.
April 18, Enable content contributors to write for your website. As web professionals, we owe a lot to our content contributors. Your college website has tons of content, and no one person can do it all. The more you enable content contributors to write for your site supported, of course, by a thorough editorial processthe closer you will be to your shared goal of creating great content.
Here are some web writing guidelines to help make that happen. Keep your audience in mind. Consider who will be reading and using your web content. Prospective students, current students, alumni, faculty, staff?
What are they looking for, and what do they need? Be sure the tone, language and organization of content is appropriate for your audience.
Web writing should be clear and direct. Readers scan web pages before they read. Elements that enhance scanning include headers, links, highlighted text, bulleted lists, graphics, captions and pull-quotes.
However, be careful not to overemphasize content and confuse the visual and editorial hierarchy of information. Readers rely on headers to navigate on-page content. Choose words for headers and subheaders that clearly describe the content they introduce. Boring, useful words are better than clever, obtuse words.
Limit paragraphs to 70 words. Of course, less is better. Use bulleted lists whenever possible. Bulleted lists are easier to scan and read than full paragraphs.
If you are listing three or more items, consider using a bulleted list. For instructions or long lists like this one, consider using numbered lists for easy reference.
Writing in the active voice is more clear, conversational and engaging than the passive voice. Just ask Strunk and White: When creating page titles, headers, list items and links, choose keywords carefully.
Additionally, be sure to use keywords consistently when creating web content. When used appropriately, this practice reinforces keyword relevancy for search engines, such as Google and your own internal search, thereby improving findability.
Be professional and human. Think like a publisher and less like a marketer. Use a more conversational tone. Avoid jargon and buzzwords like "cutting-edge" or "leverage. Consider how you would communicate with someone standing in front of you instead of via a traditional TV or radio advertisement.
If additional useful, relevant and appropriate content exists elsewhere—on or off your website—link to it. Instead of repeating information that already exists on your site, link to this content as well.
Consider what content elsewhere might add value to yours and improve usability. When possible, include links within your page copy to make them contextually relevant.
Everyone needs an editor.
But guidelines can be a great reference for those learning about web writing, as well as for pros who appreciate friendly reminders about best practices For learning about web writing, I highly recommend Letting Go of the Words:When to capitalize the first letter in a bulleted item In most cases, you can start each bulleted item with a capital letter.
As we’re taught in school to capitalize only proper nouns and the first word of a complete sentence, it may feel wrong to capitalize these single words and phrases. Numbers are typically reserved for instances in which the items in the list need to happen in a specific order.
For example, you could use numbers to list the tasks, in order, that are required to protect your hiding place in the mall while you sleep.
Use bullet statements when appropriate. You usually have a choice when you are writing your resume to combine a series of related statements into a single paragraph or to list each sentence in that paragraph as a separate statement, each occupying its own line.
Bullets are just big dots, and you use them to make a bulleted list when the order of the items doesn't matter. For example, you could use bullets to list the items you want everyone to bring to a beach party.
List articles are encyclopedia pages consisting of a lead section followed by a list (which may or may not be divided by headings). The items on these lists include links to articles in a particular subject area and may include additional information about the listed items.
The Online Writing Lab (OWL) at Purdue University houses writing resources and instructional material, and we provide these as a free service of the Writing Lab at Purdue.